Tony Hackett is my name and my working career has been in structured and governed environments:

  • Plumber: 4-year apprenticeship, formal assessments and college attendance.

  • School Teacher: university study preceded the structure and discipline of classroom practice.

  • B2B sales: sales methodology, reporting, forecasting…structure and discipline.

While it might be apparent that B2B sales can have foundational similarities to being a plumber or teacher, I would add that the training and “best practices” have only marginally shifted over the past 30-years.

That can be held up as a positive and I would agree that there are many elements of the B2B selling foundation that deserve their longevity.

But the reason I have created this site is to illustrate the creative expression possibilities for B2B sellers – not as an exception but as a behavior.

There are three components to this site:

  1. Podcast

    • “Storytelling in the Field” is a podcast where I speak with storytellers and people with stories that help shape new structures.

  2. Blog

    • Looking for the innovators who are bringing fresh thinking to the subject of communication and business value and what it means to buyers and sellers.

  3. Review

    • I will introduce and review tools, sites and content that can bring greater efficiency sellers.