Tony Hackett is my name and my working career has been in structured and governed environments:
Plumber: 4-year apprenticeship, formal assessments and college attendance.
School Teacher: university study preceded the structure and discipline of classroom practice.
B2B sales: sales methodology, reporting, forecasting…structure and discipline.
While it might be apparent that B2B sales can have foundational similarities to being a plumber or teacher, I would add that the training and “best practices” have only marginally shifted over the past 30-years.
That can be held up as a positive and I would agree that there are many elements of the B2B selling foundation that deserve their longevity.
But the reason I have created this site is to illustrate the creative expression possibilities for B2B sellers – not as an exception but as a behavior.
There are three components to this site:
“Storytelling in the Field” is a podcast where I speak with storytellers and people with stories that help shape new structures.
Looking for the innovators who are bringing fresh thinking to the subject of communication and business value and what it means to buyers and sellers.
I will introduce and review tools, sites and content that can bring greater efficiency sellers.